Dangersoup to Support Hunt Media Relations Across LaCrosse Footwear and Danner Brands
Bend, OR (June 12, 2018) – Dangersoup, LLC is proud to announce its work, in conjunction with Public Relations Agency of Record Hayter Communications, to support tactical and hunt-specific media relations across the LaCrosse Footwear and Danner brands. The move helps bolster PR support to Danner and LaCrosse’s full spectrum of audiences, which includes workwear, hunt, outdoor recreation and lifestyle.
The hunting heritage runs deep for both sister companies. LaCrosse, on the tail of its 120th anniversary, produces durable, premium boots and is synonymous with revolutionizing the rubber footwear market. Danner has used only the best materials and most skilled craftsmen to build its boots since 1932, including the iconic Pronghorn boots. Both brands have long built some of the most durable and comfortable footwear for the hunting, outdoor, work, and tactical markets. Their dedication and commitment to the hunting industry, along with wildlife conservation, is reflected in the quality of products that they produce and the level of innovation that they implement every single year.
“The history that both LaCrosse and Danner have in the hunting industry is unparalleled. The only thing more impressive is that both companies have kept quality and craftsmanship as their top priority for that same amount of time,” said Justin Moore, owner and founder of Dangersoup. “Any dedicated hunter or outdoorsman can attest to the expertise that goes into creating a LaCrosse or Danner product.”
About LaCrosse Footwear, Inc.
LaCrosse Footwear, Inc. is a leading developer and marketer of branded, premium and innovative footwear for expert work and outdoor users. The company is distributed domestically through a nationwide network of specialty retailers and distributors, and internationally through distributors and retailers in Asia, Europe and Canada. Work customers include people in agriculture, construction, industry, and other occupations that need high-performance and protective footwear as a critical tool for the job. Outdoor customers include people active in hunting and other outdoor recreational activities. For more information about LaCrosse Footwear products, please visit www.lacrossefootwear.com.
Danner designs and manufactures a complete line of innovative, functional and performance footwear for experts in the work, outdoor and lifestyle markets. Founded in 1932 in Chippewa Falls, Wisc. and relocating to Portland, Ore. in 1936, Danner maintains a commitment to craftsmanship and heritage. Using only the highest quality materials and components such as GORE-TEX® and Vibram®, Danner builds premium-quality hiking, hunting, occupational, uniform and rugged, casual footwear for men and women. For more information, please visit www.danner.com.